10 secrets to great email marketing - Part 2

10 secrets to great email marketing - Part 2:

Following our last e-newsletter on email marketing, here are the next 5 secrets to building a great email campaign. To receive the first five, email info@freestylemedia.com.au

6. Give me a reason to refer
At the bottom of your email put a small blurb. "If you know of anyone else who would be interested in this offer please forward them this email." It is very logical for someone to do this, although it is surprising the difference this small blurb makes. Give your customers a reason to refer a friend and you will see an even better response rate.

7. Layout of the email
Understand how your audience is going to read their email. People who use Outlook Express will generally view your email in this small box. What that means for your email is that it needs to convey its message in that little box and give them a reason to scroll down.
It's the same with hotmail browsers, you only have a small window to display your message. Ensure that your offer can be quickly seen otherwise the buyer will browse to the next email.

8. Tune into WIIFM
The WIIFM (What's in it for me?) station is a favourite station when it comes to accepting special sales offers. Ensure that your buyer has a clear and simple way of accepting your offer. Click here to receive a free case study.., Reply to this email to receive a free copy .., Place your name in the form to begin your registration process.

9. Flashy images vs Text
There must be a balance between images and text in email marketing. Preferably more text than images. Images are slow to load and people tend to just read what they are looking at. One image plus a single link with the call to action in actual text is ideal .

10. Clean Subjects
Ensure that you have a subject line that is catchy enough for your email to be opened and relevant enough for the email to be read all the way through. Some possible subject lines are:
Questions, "Are you struggling to find clients?"Great Adjectives "Exclusive unveiling of the new product"

For more information on email marketing campaigns, contact Fred Schebestafred@freestylemedia.com.au