Search Engine Optimization

Free Web Site Promotion Guide
Search engine optimization; use keywords and meta tags to get the click. Works for google search engine placement, search engine positioning, search engine ranking etc...

Use Keywords And Metatags To Get The Click!
Article by Steve M Nash

Now everyone knows that you need to choose keywords and meta tags to make your site search-engine-friendly (don't they?).
And pages should be 'optimised' BEFORE you submit them to the search engines.
Search engine optimization is really not that difficult, but it is important: no-one visits your site if they can't find it on the first few pages of a search engine.

A good way of 'getting found' is to choose high-demand low-supply keywords (like "free nokia ringtones"), and to create pages optimised for those keywords. (Obviously, you need to find keywords relevant to your website.) The basic guidelines, below, show you how to optimise your pages - how to make sure your site gets the click.
But how do you find these profitable high-demand low-supply keywords in the first place?

Use this resource
Wordtracker is a free tool that allows you to brainstorm keywords and determine which of those keywords (if any) have little competition on the net (which are most 'profitable'). You simply add suitable keywords to a basket, and their profitability is determined using AltaVista as the search engine (the paid-for tool determines profitability using all of the major search engines).
Wordtracker is a powerful tool endorsed and used by many so-called search engine experts. You should use it too, to improve your chances of getting the click.
See how Wordtracker can help you!

Study these basic search engine optimization guidelines
Many of the major search engines behave differently to each other when it comes to choosing the best pages.
Worse than this though, is that some use metatags and some ignore them completely, preferring only to rely on page content (with weighting given to words at the top of the page). Even worse still, the search engines constantly change their ranking rules (algorithms).
So understand that these are only basic guidelines. However, they should help your web pages rank better with the search engines, over time:

TITLE tag should be between 5 and 12 words (Most important tag!)

1. Meta DESCRIPTION tag should be between 5 and 20 words


2. TITLE and Meta DESCRIPTION should be different. Combine bothto encourage someone looking at a busy page of search resultsto click your link, rather than someone else's.


3. Meta KEYWORDS tag should be between 0 and 50 words


4. HEADING Tags should be used, if possible (these tags are usedinstead of Meta DESCRIPTION tag, sometimes)


5. Meta KEYWORDS tag should contain words that exist in TITLE andMeta DESCRIPTION tag (as well as in page content)


6. Do not use too many COMMENT tags, or Image ALT tags,especially if you stuff them with keywords


7. Word order matters; e.g. uk optimization is not optimization UK

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Again, these are basic guidelines - don't take them too literally. Remember, the most important content for the search engines is also the most important content for your site visitors - your actual page content.

Read more...
You can find out a great deal more about keywords, metatags etc. from the following excellent resources:
http://spider-food.net/

http://searchenginewatch.com/webmasters/meta.html

http://www.searchengines.com/

Remember that search engines are getting more and more sophisticated. Concentrate on creating valuable keyword-rich pages that your site visitors will like, the search engines will like them too! And your site is sure to get the click! Search engine optimization - as simple as that!

The Art of Selling Online

The Art of Selling Online
by Joan Sotkin

Do you have the sales skills you need to effectively sell your product(s) or service(s) on the Net? As with any business venture, if you don't know how to close a sale, you're not going to generate much income.

The selling process starts with your Website, which is, in effect, a sales presentation. Who wrote the copy for your Website? If you did, do you know how to write effective direct response copy? (Copy that elicits a specific response, such as placing an order, from your prospect.) Or, if your Website designer prepared the copy, does he/she have good sales presentation skills?

The fact is, a large number of Websites owned by small businesses and professional practitioners have weak sales presentations. They are missing two basic elements, which we will talk about here:
1) benefits-oriented copy and 2) a strong call to action.

>>>Benefits, Benefits, Benefits<<< http://www.landsend.com/. The home page is filled with calls to action and benefits. The product descriptions are artful -- very dynamic and enticing.

>>>What's Your Call to Action?<<< mailto:information@yourdomain.com. (link) "

If you are selling a product and you have a shopping cart, be sure something says, "Add to Cart"
If you don't use a cart, I suggest a link that says, "For ordering options, click here" or "Find out how to order our widgit now!" (This would be a link.)

The page with ordering options should clearly state how people can order your product. Language should be clear and direct. Don't say, "Please fill out our order form." Instead, say "Use our secure order form."
Make this a link to your form.

At the end of every page on your site, have a call-to-action -- and make it something more than "Contact Us." If I don't have anything else, I'll use a click-Go link box that says "Choose a Location." On the selection list will be often be an action such as "Ask a Question" or "Order Now."

>>>Exercise:<<< http://www.yourdomain.com
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